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Wednesday, March 4, 2015


<font size="4" style="line-height:115%">Local advertising is going native: Havas CEO.</font>

Local advertising is going native: Havas CEO.

With a major restaurant chain such as McDonald’s part of Havas Media’s roster, CEO Lori Hiltz says traditional local advertising buys remain a big part of what her media shop focuses on each day. But she said the nuances of the local market also have more clients moving toward native advertising, where brand messages can be seamlessly woven into content.

ComScore: Radio remains ultimate mobile media.

Since portable radios arrived on the scene decades ago, radio has long been the on-the-go electronic medium. Now that smartphones have become ubiquitous, new comScore data shows no other content category gets more of its digital consumption on a mobile device. MORE

Nielsen buys big data provider eXelate.

Radio’s ratings provider is taking a deeper dive into the fast growing world of programmatic buying. Nielsen announced today that it has closed on its purchase of eXelate, a provider of data and technology to aid the buying and selling of advertising across programmatic platforms. Nielsen, already one of eXelate’s 200 data partners, says the deal will enable its clients to make “better and faster” marketing and media decisions.

Cox’s digital strategy is stay close and local.

Privately-held Cox Media Group had $1.6 billion dollars in revenue last year across its many outlets, including 57 radio stations. Digital revenue now totals roughly $200 million as sales increased 16% or more in each of the past three years. But EVP of strategy and digital Neil Johnston says the real exciting number has come over just the past three months. MORE

Programmatic could ‘blur’ national-local lines: analyst.

Much of radio’s focus on the impending arrival and expansion of programmatic buying has been on a potential impact on the price paid by advertisers. But a bigger effect could be how it will break down marketers’ walls. MORE

Kucharz: The digital revolution is far from over.

First the web was used as a directory, then search was all the rage. CBS Local Digital Media president Ezra Kucharz predicts big data is the next mountain for local media to climb. "This industry is going to look completely different in five years because of all the data that is readily available to broadcasters, publishers and marketers.” MORE

Judge says ‘Big Boy’ can pack his bags.

California’s strict labor laws had always meant Emmis Communications faced an uphill battle keeping longtime rhythmic CHR “Power 106” KPWR, Los Angeles morning host Kurt “Big Boy” Alexander from crossing the street. Now a Los Angeles County Superior Court has given him the green light to jump to iHeartMedia’s new urban rival “Real 92.3” KRRL. MORE

Cumulus land sales to help cut company debt.

A pair of real estate sales are expected to fetch in the neighborhood of $200 million for Cumulus Media, which the company says it will use to meet a commitment to pay down $600 million of debt by the end of 2016. MORE

To grow its L.A. audience, ESPN builds a bigger tent.

ESPN Radio continues to break with convention in its goal to be ubiquitous with sport fans. In Los Angeles, that effort involves multiple frequencies, various digital assets, a split morning show simulcast and generous cross-promotion of platforms. In morning drive, the sports brand is offering Los Angelinos three different listening options. MORE

Time Warner boosts Dodgers ratings — on radio.

For many L.A. baseball fans spring training is a radio-only game. The Los Angeles Dodgers will hit the diamond for the first time today in the team’s first spring training outing of the 2015 season. Fans will be able to catch the game on iHeartMedia’s “AM 570 Sports” KLAC, and perhaps nowhere else. MORE

Royalties’ billion dollar baby is named ASCAP.

With nearly $150 million from radio as part of its revenue stream, ASCAP – or the American Society of Composers, Authors and Publishers – has become the first performance rights group to hit $1 billion in annual revenue. “ASCAP had an incredibly successful 2014,” is the takeaway for ASCAP chief Elizabeth Matthews. MORE

Eleven more sign anti-royalty resolution.

Broadcasters’ lobbying their local congressmen appears to be paying off. Eleven more House members on both sides of the aisle have come out against a performance royalty on broadcast radio. That brings the total number of opponents to 120. That’s still about a hundred shy of the 218 votes needed to derail a bill in the House.

Deseret’s Clark Gilbert returning to academia.

Deseret Management Corporation EVP Clark Gilbert is leaving the media to return to academia and Brigham Young University-Idaho. He’ll become president of the University starting April 13. Gilbert, 44, has been at Deseret, the parent of Bonneville, since 2009 in a variety of executive roles at the Salt Lake City-based company. MORE

Two companies raised $7 million for St. Jude.

A pair of broadcasters collectively raised more than $7 million in February to help defeat childhood cancer and other deadly diseases. IHeartMedia rallied country listeners in 34 cities around its February 19-20 Country Cares radio event to donate $3.7 million to St. Jude Children’s Research Hospital. Univision Local Media’s February 5-6 Promesa y Esperanza (Promise and Hope) radio event raised $3.5 million. MORE

Sleigh bells are ringing on the Albany dial.

Declaring “it’s Christmas year-round,” Townsquare Media has launched “Santa 105.7” on WQSH, Albany, promising “everything from Sting to Bing.” While it smells like a stunt, market president Jake Demmin tells the Albany Times-Union, “There’s literally a clamoring for Christmas music 24/7/365/52.” As CHR “Pop Crush 105.7,” the station posted a 1.4 share among listeners aged 12+ in Nielsen’s Fall 2014 survey, ranked 16th. Listen HERE.



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